Anti-racism: NZ's first Anti Racism campaign reaches more than 2 million people

The Human Rights Commission’s That’s Us anti-racism campaign has reached almost 2 million people (1.9 million) and engaged with more than 600,000 people since its launch on the September 1, 2016.  That’s Us is New Zealand’s first nationwide, anti-racism campaign with its first stage focused on sharing the stories of everyday Kiwis.

Race Relations Commissioner Dame Susan Devoy announced the figures when she launched Race Relations Day on March 21. “This is good news. It tells us that Kiwis care deeply about race relations. But the reality is that racism is something many Kiwis face every day.  Incidents happen here in New Zealand, in Auckland, in Huntly, in Lower Hutt, in Christchurch and they happen to everyday people. We urge Kiwis to support the person being abused or attacked, record the incident if you can, and report the incident to authorities,” said Dame Susan. The Commission has also launched a video on its Facebook page that shows victims and witnesses what they can do when they see racial abuse taking place.